Star Student Project cloud computing is redefining the way many Internet services are operated and provided, including Video-on-Demand (VoD). Instead of buying racks of servers and building private data centers, it is now feasible for VoD companies to use computing and bandwidth resources of cloud service providers. As an example, Netflix moved its streaming servers, encoding software, data stores and other Star Student Project customer-oriented APIs to Amazon Web Services (AWS) in 2010.